1. SaaS Experiment – “InboxShield”
- Title: InboxShield – AI-Powered Spam & Phishing Protection for SMBs
- Tagline: Stop phishing emails before they reach your team.
- Summary (Website): A lightweight browser-based SaaS tool to help SMBs block phishing emails, tested with a 30-day landing page experiment.
- Detailed Body (Website):
- Hypothesis: SMB owners are willing to pay $15–25/month for AI-driven inbox filtering that prevents phishing attacks.
- Method: Built landing page + waitlist → $200 Google Ads → cold LinkedIn outreach → pricing survey → LOI collection.
- Metrics:
- Ad Spend: $200
- CTR: 2.8% (Google Ads, keyword-targeted)
- Landing Page Conversion (Cold): 7.2% (36 waitlist signups / 500 visitors)
- Warm Outreach Conversion: 18% (9 signups / 50 contacts)
- Total Waitlist: 45
- Pricing Survey: $19 median acceptable monthly fee
- LOIs: 4 companies committed to pilot at $19/mo
- Outcome: Pivot. Strong interest but competitive landscape crowded (e.g., Mimecast, Barracuda). Decided to niche laterally into SMB-focused “compliance + security bundle.”
Notion Experiment Doc (Internal):
- Hypothesis
- ICP: SMB owners, 5–50 employees, no IT team
- Acquisition Channels: Google Ads, LinkedIn cold outreach
- Metrics Table (ad spend, CTR, CVR, CAC, interviews, LOIs)
- Interviews: 8 (pain confirmed, budget resistance at scale)
- Lessons: Phishing pain real, but incumbents too strong.
- Decision: Pivot.
