2. Content/Info Product Experiment – “AI Resume Builder”
- Title: Career Catalyst – AI Resume & Interview Prep Playbook
- Tagline: Land your next role with a resume that beats the bots.
- Summary (Website): A digital info product combining templates, tutorials, and an AI-powered resume grader, tested as a $49 one-time product.
- Detailed Body (Website):
- Hypothesis: Mid-career professionals will pay $49 for a guided AI resume builder kit to improve ATS pass-through rates.
- Method: Landing page w/ GetWaitList → $300 in Meta Ads → community outreach in job-seeker LinkedIn groups → pricing test ($19, $49, $99).
- Metrics:
- Ad Spend: $300
- CTR: 3.4% (FB/IG job-seeker audiences)
- Landing Conversion (Cold): 11.5% (69 signups / 600 visitors)
- Pricing Test:
- $19: 9 preorders
- $49: 11 preorders
- $99: 0 preorders
- Revenue: $728 pre-validation
- Interviews: 6 job seekers (positive feedback on templates, hesitation at $99)
- Outcome: Go. Pre-orders validated real willingness to pay. Built MVP in 2 weeks.
Notion Experiment Doc (Internal):
- Hypothesis
- ICP: Mid-career professionals in transition (25–45 yrs old)
- Acquisition Channels: FB/IG job-seeker groups, LinkedIn
- Metrics: Full funnel preorders + revenue table
- Interviews: 6 (confirmed pain around ATS rejection + poor resume writing services)
- Lessons: Price sweet spot at $49, clear step-up path to $99 w/ coaching.
- Decision: Go.
