Condition Types and Rules
Location
Control where content appears on your site.Common Rules:Entire Site: Shows everywhere
Front Page: Homepage only
Blog: Blog archive page
All Singular: Any single post/page
All Archives: Any archive page
Notification Templates: No Results and 404 error
Specific Post Types: Individual posts, pages, products, etc.
Taxonomy Archives: Category, tag, or custom taxonomy pages
Advanced Location Rules:Child of: Show on pages that are children of selected pages
Parent of: Show on pages that are parents of selected pages
Post Categories/Tags: Show on posts with specific terms
Example Use Cases:Show a popup only on the homepage
Display different mega menus on pages vs posts
Show category-specific content on archive pages
User Role
Target content based on user permissions.RulesLogged In: Any authenticated user
Logged Out: Visitors who aren’t logged in
Specific Roles: Administrator, Editor, Author, Subscriber, etc.
Capabilities: Users with specific permissions (e.g., “Can Edit Posts”)
Example Use Cases:Show admin-only messages to administrators
Display member-exclusive content to logged-in users
Hide pricing for logged-in customers
Date & Time
Schedule content or show based on timing.Rules:Current Date: Specific dates
Current Time: Specific times
Day of Week: Monday through Sunday
Time of Day: Hourly scheduling
Operators:Before: Show until a date/time
After: Show starting from a date/time
Between: Show within a date/time range
On: Show exactly on a date/time
Example Use Cases:Show holiday promotions during specific periods
Display business hours information
Schedule time-sensitive announcements
Device Type
Target different devices and platforms.Rules:Mobile: Smartphones
Tablet: iPad and similar devices
Desktop: Traditional computers
iOS: Apple devices (iPhone, iPad)
Android: Android devices
Example Use Cases:Show app download buttons only on mobile
Display different layouts for tablets
Hide complex interfaces on small screens
Query Parameters
3. Community/Service Experiment – “Founders Circle”
- Title: Founders Circle – Peer Community for Lean Validation
- Tagline: A private community for founders validating their next big idea.
- Summary (Website): A cohort-based accountability + mastermind service tested at $49/mo.
- Detailed Body (Website):
- Hypothesis: Solopreneurs will pay $49/month for access to a curated peer accountability group focused on lean startup validation.
- Method: Landing page + GetWaitList → direct outreach to Twitter/X solopreneurs → small ad test ($100) → pilot with 10 members.
- Metrics:
- Ad Spend: $100
- CTR: 2.2%
- Landing Conversion: 9.1% (27 signups / 297 visitors)
- Warm Outreach: 21 signups from 80 DMs (26%)
- Total Waitlist: 48
- Interviews: 12 (clear demand for accountability + structure)
- Pilot Revenue: $490 (10 members × $49)
- Outcome: Go. Cohort #1 launched, strong retention (70% after 2 months).
Notion Experiment Doc (Internal):
- Hypothesis
- ICP: Solopreneurs + indie hackers validating early ideas
- Acquisition Channels: Twitter/X DMs, small ad test
- Metrics Table: Signups, CVR, CAC, retention
- Interviews: 12 (high demand for structure, peer validation feedback)
- Lessons: Accountability matters more than curriculum.
- Decision: Go.
